China outpaces major markets in foodservice spending while Europe trails, according to The NPD Group
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Mark Brandau
Consumer spending at restaurants in the major global markets tracked by The NPD Group’s CREST service varied in the first quarter of 2012, reflecting the world economy’s mixed bag of recovery and retrenchment.
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China’s foodservice industry far outpaced all global competitors, as total spending in the country rose 25.6 percent in the first quarter, comprising gains of 13.4 percent in the market’s average check and 11 percent in traffic.
Positive traffic in Canada and Japan, and to a lesser extent in the United States, led to total-spending growth in those markets for the first qua...
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