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Industry veteran renames brands and plans to market them alongside Earl Enterprises’ two other Italian chains, Buca di Beppo and Bertucci’s
Robert Earl’s purchase this week of sister brands Bravo and Brio restaurants, wasn’t a spontaneous buy amid a pandemic.
The founder of Planet Hollywood and chairman of Earl Enterprises said he’s admired these two brands for a couple of years as a customer and a former shareholder when the concepts were part of the publicly traded Bravo Brio Restaurant Group.
“It was not a whim,” he said of the purchase, announced earlier this week.
At one point, Earl said he “fancied” the idea of making a bid for the company before it went private in 2018.
“I've monitored very closely what's been going on at the company,” the industry veteran said.
When Bravo/Brio parent company FoodFirst Global Restaurants filed for bankruptcy protection during the pandemi...
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