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Sonic CEO sees ‘sluggish consumer landscape’Sonic CEO sees ‘sluggish consumer landscape’

First-quarter same-store sales decline 2 percent

Ron Ruggless, Senior Editor

January 5, 2017

1 Min Read
sonic drive in unit
Sonic

Sonic Corp.’s systemwide same-store sales declined 2 percent in the first quarter ended Nov. 30, reflecting a “sluggish consumer,” the company said Wednesday. 

Oklahoma City-based Sonic reported same stores sales declined 2 percent at franchised drive-ins and 2.4 percent at company-owned restaurants.

"Our first quarter results reflect a sluggish consumer landscape and exceptionally strong prior-year performance," said Cliff Hudson, Sonic CEO, in a statement.

First-quarter net income rose 5.3 percent, increasing to $13.1 million, or 28 cents a share, from $12.5 million, or 24 cents a share, in the prior-year quarter. Revenue was down 11.1 percent, to $129.5 million, from $145.8 million in the same period last year as the company refranchised 56 drive-ins.

Sonic said margins at its company-owned restaurants declined by 150 basis points in the quarter.

“Although the business faces even tougher sales and margin hurdles in the second fiscal quarter,” Hudson said, “we remain optimistic in our ability to show sequential same-store sales and profitability improvement beginning in the second half of fiscal 2017.”

In guidance, Sonic said it expected same-store sales for the entire year to be flat to down 2 percent and earnings per share to be flat to down 7 percent.

Hudson said Sonic’s refranchising initiative would be completed by the end of the third quarter, “leaving us with a more efficient, higher-margin portfolio of company-owned stores.”

Sonic has 3,500 drive-in restaurants in its system.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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