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Chili’s parent Brinker expands virtual It’s Just Wings brandChili’s parent Brinker expands virtual It’s Just Wings brand

Delivery-only chicken-focused menu created with DoorDash and produced in 1,000 of company’s brick-and-mortar locations

Ron Ruggless, Senior Editor

June 26, 2020

2 Min Read
Brinker It's Just Wings with curly fries 1540
It's Just Wings is a new virtual brand based in Brinker's Chili's and Maggiano's kitchens.Brinker International Inc.

Brinker International Inc. this week expanded its virtual It’s Just Wings brand, making the DoorDash app-based menu available systemwide, the company said Friday.

Dallas-based Brinker, parent to the casual-dining Chili’s Grill and Bar and Maggianno’s Little Italy brands, has been testing the chicken wing menu at restaurants, including several in California, since November.

Brinker It's Just Wings Logo.jpgOn Tuesday, Brinker and DoorDash expanded the delivery-only offering to more than 1,000 locations nationwide.

“Between our exclusive partnership with DoorDash, more than 1,000 company-owned kitchens across the country and 45 years of operational expertise, we had the secret recipe to leverage our scale to provide quality food at a value straight to the guest’s door,” sai...

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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