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2014 Top 100: Why Jersey Mike's Subs is the No. 1 fastest-growing chain2014 Top 100: Why Jersey Mike's Subs is the No. 1 fastest-growing chain

This is part of Nation’s Restaurant News’ annual Top 100 report, a proprietary census ranking the foodservice industry’s largest restaurant chains and companies by sales and unit data, among other metrics.

Bret Thorn, Senior Food Editor

July 3, 2014

2 Min Read
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Growth in domestic sales of 21.2 percent in the past year has enabled Jersey Mike’s Subs to make its debut in the Top 100 at the No. 95 spot, rising from 108th place last year. Although the limited-service sandwich chain’s growth in sales fell from the 25.7-percent increase it booked a year earlier, it’s still the fastest-growing chain in the Top 100.

The growth comes from strong and consistent leadership invested deeply in the brand and deliberate, expanded unit count. It added 129 stores, an increase of 22.1 percent, in the most recent year, giving it a total of 713 units, all but 24 of them franchised.

This year's top 10 growth chains at a glance >>

Jersey Mike's

Keys to Growth:

Consistent leadership. Peter Cancro, founder and chief executive of Jersey Mike’s Franchise Systems Inc., has spent his entire career with the same company. He started at the original Mike’s Subs in Point Pleasant, N.J., in 1971 and bought it from its owners in 1975, when he was 17 years old.

Refined operational systems. Cancro took his time building the concept, refining it over a dozen years before changing the name to Jersey Mike’s and selling his first two franchises in 1987.

Managed growth. Jersey Mike’s Subs didn’t hit the 100-unit mark until 1998, but its expansion picked up speed as franchising systems fell into place. It hit the 400-unit mark in 2009 and has continued to expand quickly ever since. It was the fastest growing chain in the Second 100 last year.

Corporate culture. Cancro looks for franchisees who share his core philosophy of leadership by example and celebration of excellence. He emphasizes hospitality and speed of service in his training. Marketing messages stress the high quality of Jersey Mike’s subs, as well as its charitable activities. 

View the full 2014 Top 100 report >>

Contact Bret Thorn at [email protected].
Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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