Executives at fast-casual Costa Vida Fresh Mexican Grill say the chain's food quality is differentiating it and helping to drive growth.
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Costa Vida Fresh Mexican Grill
Costa Vida Fresh Mexican Grill was born in Utah, a long way from any ocean. But the Baja-themed fast-casual chain is riding a wave of growth.
Celebrating its 10th anniversary this year, Costa Vida has 53 units in nine mostly Western states, with the easternmost being located in Missouri.
By the end of the calendar year, 14 more are scheduled to open, including a second unit in Canada, with more to come there next year. Area development deals have been signed to bring the brand to Southern California for the first time, as well as markets like Chicago and St. Paul, Minn., plus Nevada, North Carolina and Florida.
In 2014 the Lehi, Utah-based chain plans to add another 30 locations, primarily through franchising, although company growth also i...
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