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Innovation rising at Bread ZeppelinInnovation rising at Bread Zeppelin

Words From: Ron 
Ruggless, 
Southwest 
bureau chief

Ron Ruggless, Senior Editor

October 15, 2013

2 Min Read
Nation's Restaurant News logo in a gray background | Nation's Restaurant News

There’s still plenty of room for innovation in the restaurant industry, and the folks at Bread Zeppelin in Irving, Texas, are proving that point.

They have wed the growing demand for chopped salads with the popularity of handheld, portable foods to create the smart and tasty Zeppelin, which stuffs a wide selection of on-trend greens into a cored-out baguette. I refer to it as The Zeppelin: Hollowed Be Thy Name.

Co-owners and friends since high school Andrew Schoellkopf and Troy Charhon opened Bread Zeppelin, which is a clever play on the name of “Stairway to Heaven” rock band Led Zeppelin, in late summer in a small strip mall in the Dallas suburb.

“I was working for EatZi’s, and Troy was at Central Market,” Schoellkopf said. “A few years ag...

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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