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Friendly’s rolls out new coffee lineFriendly’s rolls out new coffee line

Upgraded beans, iced coffee now on offer

Bret Thorn, Senior Food Editor

August 16, 2019

1 Min Read
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Friendly’s has revamped its coffee program with new brewing equipment, higher quality beans and its first line of iced coffee, the family-dining chain said.

The new coffee is made from 100% Arabica beans from Colombia, Brazil and Central America supplied by roaster S&D Coffee & Tea, which also purchased new Bunn carafe brewers for Friendly’s roughly 175 restaurants, according to a Friendly’s representative.

friendlys-iced-coffee.gifThe new iced coffee is available in regular, decaf, French vanilla and hazelnut. Pricing is at the discretion of franchisees, but at a Friendly’s in Springfield, Mass., near the chain’s Wilbraham, Mass. Headquarters, hot coffee is $1.49, unflavored iced coffee is $2.59 and the flavored coffees are $2.89.

“Our consumers spoke and we listened,” Dennis Pfaff, Chief Operating Officer of FIC Restaurants Inc., the franchisor of Friendly’s Restaurants and a subsidiary of Sun Capital Partners Inc., said in a statement. “We absorbed feedback from our guests over the years on our old coffee and are beyond excited to roll out a much-improved coffee program, made with new machines from high quality beans. We look forward to continue improving and evolving with our customers’ changing tastes.”

Friendly’s is just the latest family-dining chain to rework its coffee program as consumer demand for better versions of the beverage has increased.

Related:Friendly’s closes 23 locations in 5 states

Denny’s introduced cold brew coffee to its more than 1,600 domestic locations last year, and IHOP upgraded the coffee pots it places on tables at its 1,700 restaurants so they are better insulated and keep the drink hot longer.

Friendly’s has been struggling financially, and in April it closed 23 locations.

Contact Bret Thorn at [email protected] 

Follow him on Twitter: @foodwriterdiary

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About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor of Nation’s Restaurant News and Restaurant Hospitality.

Hi is responsible for spotting and reporting on F&B trends across the country for both publications. 

He is the co-host of a podcast, Menu Talk with Pat and Bret, which features interviews with chefs, food & beverage authorities, and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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