Huddle House names new operations, supply chain chiefsHuddle House names new operations, supply chain chiefs

Huddle House Inc. has promoted Troy Tracy to chief operating officer and Nathan Ballard to chief supply chain officer, the company said Friday.

That Atlanta-based family-dining brand also said it had hired Sergio Perez as its first director of digital marketing.

“It’s a proud moment for us to not only be able to promote Nathan and Troy, two key members of our leadership team, but to also continue to build our marketing expertise with the addition of Sergio,” Michael Abt, Huddle House CEO, said in a statement.

Tracy, who joined Huddle House in 2013, most recently served as vice president of operations. Ballard, left, joined the company in 2004 and most recently served as senior vice president of supply chain.

“We know all three members will strengthen our ability to provide our franchise owners with the solutions and support needed to grow their businesses and have a positive, meaningful impact in their communities,” Abt said. “We look forward to leveraging their respective skills to drive growth for Huddle House in the months and years to come.”

As director of digital marketing, Perez will focus on expanding the brand’s digital solutions and on building awareness and engagement with customers, the company said. He previously worked with such brands as Church’s Chicken, Johnny Rockets and Garden Fresh Restaurants.

Huddle House had a *projected* $245 million in U.S. systemwide sales in the Latest Year, according to the upcoming Nation’s Restaurant News Top 200 census. That was up from an estimated $235 million in the Preceding Year. The company *projected* 344 units in the Latest Year, down from 351 in the Preceding Year.

Sentinel Capital Partners, a New York-based private equity firm, sold Huddle House in early 2018.

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