The introduction of the smaller prototype comes on the heels of the company’s rebranding to Perkins American Food Company
Alicia Kelso
Fresh off a rebranding initiative, Perkins American Food Company – formerly Perkins Restaurant & Bakery – is introducing a fast casual model, called Griddle & Go.
The company is calling Griddle & Go an “elevated café experience.” Designed in partnership with The Aria Group, the concept features a footprint of about 1,500 square feet and seating for 65 customers, suitable for both traditional and non-traditional locations. The concept will also include digital menu boards and kiosks to drive speed and convenience for on-the-go customers. The first location is set to open this month.
"Perkins Griddle & Go offers the same great value and quality that have made Perkins a beloved brand, now in a more accessible, convenient, and affordable format," president Toni Ronayne said in a statement. "We couldn’t be more excited to invite guests into this new model and continue to delight them with high quality meals at affordable prices that keep them nourished as they go about their busy lives. The smaller footprint model allows us to drive brand growth and to reach guests where they are by expanding into premier real estate including colleges, casinos, C-stores, and more.”
The Griddle & Go concept will provide breakfast, lunch, dinner, and bakery options, including some of Perkins’ signature dishes such as Griddle Greats, pies and Mammoth Muffins. The menu also includes new categories of breakfast sandwiches and lighter eats as well as new burgers, and sandwiches.
“We are constantly evolving to create new foods and experiences that are relevant to today’s customer. Griddle & Go provides hand-crafted, culturally inspired, and generously portioned food. All our plates will leave you full, and with money still in your pocket,” Ronayne added. “We look forward to welcoming guests into our new restaurant and meeting them at the places in their life that are most convenient.”
Contact Alicia Kelso at [email protected]
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