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A look at Perkins’ rebranding effortsA look at Perkins’ rebranding efforts

Perkins Restaurant & Bakery is now Perkins American Food Company, complete with new restaurant designs, logos, and menu offerings.

Alicia Kelso, Executive Editor

June 25, 2024

7 Slides
Perkins Mainline Location Exterior (2)

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Perkins is undergoing a major rebrand, including a change from Perkins Restaurant & Bakery to Perkins American Food Company, a restaurant redesign and a refreshed look and logo. There will also be a new menu making its debut later this year providing what consumers have expressed they want through company research, “The American classics of yesterday in a place that feels like today.” 

Read more about the rebrand here

About the Author

Alicia Kelso

Executive Editor, Nation's Restaurant News

Alicia Kelso is the executive editor of Nation's Restaurant News. She began covering the restaurant industry in 2010 for QSRweb.com, FastCasual.com and PizzaMarketplace.com. When her son was born, she left the industry to pursue a role in higher education, but swiftly returned after realizing how much she missed the space. In filling that void, Alicia added a contributor role at Restaurant Dive and a senior contributor role at Forbes.
Her work has appeared in publications around the world, including Forbes Asia, NPR, Bloomberg, The Seattle Times, Crain's Chicago, Good Morning America and Franchise Asia Magazine.
Alicia holds a degree in journalism from Bowling Green State University, where she competed on the women's swim team. In addition to cheering for the BGSU Falcons, Alicia is a rabid Michigan fan and will talk about college football with anyone willing to engage. She lives in Louisville, Kentucky, with her wife and son.

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