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Aurify Brands buys New York Maison Kayser units out of bankruptcy, plans to convert them to Le Pain QuotidienAurify Brands buys New York Maison Kayser units out of bankruptcy, plans to convert them to Le Pain Quotidien

Multi-concept operator said LPQ units nationwide could create more than 1,200 jobs

Bret Thorn, Senior Food Editor

November 3, 2020

2 Min Read
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Aurify Brands LLC has bought Maison Kayser’s New York City locations out of bankruptcy and plans to convert at least 10 of them to Le Pain Quotidien restaurants, the New York-based multi-concept operator said Monday.

Cosmoledo LLC, which owned the New York City units of the global Maison Kayser concept, filed for Chapter 11 Bankruptcy protection in September. At the time, it said Aurify was its stalking-horse, or initial, bidder.

The purchase of those locations closed on Monday.

In June, Aurify bought the United States locations of another global concept, Le Pain Quotidien, out of bankruptcy.

“We are big believers in New York City and are thrilled to add these strong locations in this key market to our LPQ portfolio,” Aurify Brands co-CEO John Rigos said in a statement. “This latest expansion of our platform reflects our long-term commitment to our home market, the hospitality industry, and the communities we serve, especially during these unprecedented times. It is gratifying to us that our loyal guests across the country are returning to LPQ, and we expect that the addition of these complementary locations across Manhattan will further engage our customer base as we continue to build this quality brand nationally.”

With the addition of the former Maison Kayser locations, Aurify said that 60 Le Pain Quotidien locations are open or slated for reopening in California, Connecticut, Florida, Maryland, Virginia and Washington, D.C., as well as New York. It said that, once restrictions related to COVID-19 are lifted, those restaurants would create at least 1,200 jobs.

Related:Maison Kayser parent declares Chap. 11 bankruptcy

Besides Le Pain Quotidien, which is a casual-dining concept that originated in Belgium, Aurify also operates casual-dining, vegetable-forward concept Little Beet Table as well as three fast-casual concepts: Little Beet, a vegetable-forward bowl concept; The Melt Shop, which sells sandwiches, burgers and related items; and Fields Good Chicken, which focuses on roasted and grilled chicken.

Contact Bret Thorn at [email protected] 

Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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