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By Chloe names Patrik Hellstrand CEOBy Chloe names Patrik Hellstrand CEO

Vegan concept said former Oath Pizza chief would help drive growth

Bret Thorn, Senior Food Editor

December 6, 2018

2 Min Read
By Chloe names Patrik Hellstrand CEO
By Chloe

by-chloe-patrik-hellstrand.gifPatrik Hellstrand has been named CEO of fast-casual vegan chain By Chloe, the company said Thursday.

Hellstrand, a veteran of the hotel and consulting industries, most recently was CEO of Oath Pizza, a Boston-based lifestyle brand touting its meat as being raised using certified humane practices. Immediately before joining Oath Pizza in 2016, he was group vice president at the fitness club company Equinox.

By Chloe, based in New York City, was founded in 2015 by celebrity chef Chloe Cascarelli and Samantha Wasser, daughter of restaurateur Jimmy Haber who is CEO of ESquared Hospitality. Cascarelli has since severed ties with the concept, and subsequently sued Haber for trademark infringement.

There are currently 13 By Chloe locations and two vegan bakeries called Sweets by Chloe.

“I’ve long been committed to the movement and focus around wholesome food and sustainability, which is why I love how By Chloe has been able to carve out a niche and offer a plant-based menu with an added, uniquely indulgent, feel-good food experience,” Hellstrand said in a press release announcing his appointment. “I couldn’t be more excited to join Samantha and this team at such an exciting stage of the company's life to help position the brand for continued success.”

Wasser said the appointment of Hellstrand would help drive the company’s growth.

“We are honored to welcome Patrik to the By Chloe family at such a pivotal moment in the brand’s growth,” she said. “Patrik’s operational expertise and respected experience within the hospitality industry will be invaluable to the future of By Chloe and I look forward to collaborating with Patrik to actualize By Chloe’s full potential.”

In April, By Chloe received an undisclosed investment from a group led by Bain Capital Double Impact.

Nation’s Restaurant News gave By Chloe the MenuMasters Trendsetter award in 2017 and named it a Breakout Brand in 2016.

Contact Bret Thorn at [email protected] 

Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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