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Chas Hermann to depart as Noodles & Company chief brand officerChas Hermann to depart as Noodles & Company chief brand officer

Industry veteran helped turn around fast-casual chain

Bret Thorn, Senior Food Editor

September 27, 2019

1 Min Read
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Noodles & Company chief brand officer Chas Hermann is leaving the company, according to documents filed Friday.

“On September 26, 2019, the Company reached an agreement with Mr. Hermann, the Company’s Chief Brand Officer, whereby Mr. Hermann will be separating from his employment with the Company effective January 31, 2020. Mr. Hermann will remain involved during the transition period and the Company has commenced a search for a new Chief Brand Officer,” the fast-casual chain based in Broomfield, Colo., said in a filing with the Securities & Exchange Commission.

Chas_Hermann_2.gifHermann, who has more than 25 years of marketing experience, was hired to the position created for him in March of 2018 as the company was attempting to recover from years of sluggish performance. He was charged with developing and executing the company’s marketing, menu and culinary strategies.

Since then the company largely has recovered, and in the most recent quarter reported a 4.6% increase in same-store sales. That followed a menu revamp that included game-changing zucchini noodles that CEO Dave Boennighausen had credited with the 457-unit chain’s turnaround.

The chain has also accelerated off-premise sales and earlier this week relaunched its app and loyalty program with a switch to a point-based system that allows guests more flexibility in earning rewards.

Related:Noodles menu tweaks include new format, better for you dishes

Also this week, Noodles & Company launched a new pasta containing wheat and cauliflower called “caulifloodles” and announced the removal of fountain drinks as an option from the kids’ menu, which now offers organic juices and milk.

Contact Bret Thorn at [email protected] 

Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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