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Chipotle introduces new menu items based on the ‘88 Club,’ launches new campaignChipotle introduces new menu items based on the ‘88 Club,’ launches new campaign

Campaign features Dallas football stars of the past and present, including CeeDee Lamb, Michael Irvin, Dez Bryant and Drew Pearson

Holly Petre, Assistant Digital Editor

September 7, 2022

1 Min Read
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Chipotle has teamed up with past and present Dallas Cowboys greats CeeDee Lamb, Michael Irvin, Dez Bryant and Drew Pearson for a new campaign and four new menu items, the chain announced on Wednesday. The crew has been donned the “88 Club” by Chipotle for all having worn the number 88 on their jerseys.

"From youth to the pros, Chipotle is the training table for athletes," said Chris Brandt, chief marketing officer in a release. "The '88 Club' was a special opportunity to bring legendary receivers together for the first time and shows athletes' real love for Chipotle."

For the upcoming football season, Chipotle superfan and current #88 CeeDee Lamb will take on a No. 1 receiver role. Chipotle assembled top pass catchers who played in jersey #88 to give the young star advice and collectively bond over what it means to don this iconic number.

The commercial stars the men discussing the number and football over bowls of Chipotle.

The new menu items are as follows:

  • CeeDee Lamb Bowl

    • White rice, half chicken, half steak, fresh tomato salsa, extra cheese, and Queso Blanco

  • Michael Irvin Bowl

    • Brown rice, black beans, chicken, fresh tomato salsa, cheese, lettuce, Queso Blanco on the side, and guac on the side

  • Dez Bryant Bowl

    • White rice, black beans, chicken, fresh tomato salsa, and cheese

  • Drew Pearson Tacos

    • Three soft flour tortillas with steak, romaine lettuce, and cheese

Chipotle also launched Chicken Al Pastor in test markets last month.

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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