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Dig Inn names Irene Cook COODig Inn names Irene Cook COO

Former Panera Bread executive to oversee operations and human resources

Bret Thorn, Senior Food Editor

September 12, 2016

1 Min Read
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Dig Inn has named former Panera Bread Co. senior vice president, chief company and joint venture operations officer Irene Cook as its new COO, effective Monday, the 12-unit fast-casual operator said.

In her new role, Cook will oversee human resources and operations-related functions. She will be based in Boston, a market Dig Inn entered with one location in July. Dig Inn has another 11 units in New York City.

“[Cook’s] commitment to food accessibility, purposeful sourcing and culinary education aligns perfectly with Dig Inn's overall mission,” a public relations representative for Dig Inn wrote in an email. 

In the same email, the representative said that Dig Inn, which prides itself on serving nutritious, local and seasonal food, plans to open five to six new locations in New York and Boston by early 2017.

Dig Inn was founded in September 2011, when Adam Eskin, who had worked for a private-equity firm on Wall Street, bought Pump Energy Food, a five-unit chain, and converted it to the Dig Inn brand.

Since then, Dig Inn has raised $21.5 million in financing, most recently $15 million in Series C financing from a group of investors led by Wexford Capital.

Cook joined Panera Bread’s management team in 2004 as vice president of learning and development. She became vice president of operations in 2006, senior vice president and chief company and joint venture operations officer in 2012, and vice president of company operations in 2014.

Before that, she was vice president of training and recruiting at casual-dining Italian chain Bertucci’s.

Correction: Sept. 13, 2016  An earlier version of this story misstated Irene Cook’s latest position at Panera Bread Co. She was senior vice president, chief company and joint venture operations officer. This story has also been updated with additional information about Cook.

Contact Bret Thorn at [email protected]
Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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