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Gallery: Salata launches first rebrand in 14-year historyGallery: Salata launches first rebrand in 14-year history

More than 80 locations will be overhauled over the next five years

Nancy Luna, Senior editor, Nation's Restaurant News

June 11, 2019

7 Slides
salata rebrand 6 lake charles exterior

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Salata

Salata Salad Kitchen, under newly appointed company president Michelle Bythewood, unveiled a brand overhaul Wednesday, June 12, that includes a new logo and website.

At the store level, the Houston-based fast-casual chain plans to overhaul more than 80 stores over the next five years to accommodate a new generation of diners. The redesigned locations will resemble the brand’s new prototype restaurant that opened in February at the company’s first Florida location.  

That store features “dining neighborhoods” to accommodate various seating needs. For example, there’s communal tables for large parties, a lounge area for long stays and seating designed for those eating a quick lunch.

“We recognized the opportunity to elevate our in-restaurant environment by completely rethinking our strategic approach to the guest experience,” said Bythewood said in a statement. “Our new prototype addresses the need for increased day parts and an improved online ordering pick-up experience that is directly geared to increase our restaurant’s different revenue streams.”

Click on our gallery for a closer look at the changes.

Contact Nancy Luna at [email protected]

Follow her on Twitter: @FastFoodMaven

About the Author

Nancy Luna

Senior editor, Nation's Restaurant News

Nancy Luna is a senior editor at Nation's Restaurant News and a contributing editor at Supermarket News. She covers the industry's largest and most talked about fast-food brands including McDonald's, Starbucks, Chipotle Mexican Grill, Taco Bell, Pizza Hut, KFC and Subway. She is an award-winning journalist with more than 25 years reporting experience. As a veteran business reporter based in Southern California, Nancy has covered some of the country's most beloved food and retail brands including In-N-Out, Taco Bell, Trader Joe's, Aldi, Whole Foods Market, Target and Costco. Luna is a graduate of Cal State Fullerton. When she's not digging for news on her beat, you can find Nancy regaling her fans about her latest dining adventures on her Fast Food Maven social media channels. Contact [email protected]  or follow her on Twitter at https://twitter.com/fastfoodmaven

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