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How chains are getting creative with their new prototypesHow chains are getting creative with their new prototypes

Sweetgreen opens its first Sweetlane

Holly Petre, Assistant Digital Editor

November 16, 2022

 

Welcome to First Bite, a Nation’s Restaurant News podcast, your daily source of news from NRN hosted by Holly Petre.

Today, we’re talking about new restaurant prototypes.

On Tuesday, Sweetgreen finally opened its first drive-thru, the Sweetlane. The Sweetlane provides customers a chance to pick up their orders through a drive-up window, with no ordering window at all. All orders at this location are made ahead of time, and there’s no makeline. This is a revolution for Sweetgreen, one of the pilots of the makeline along with Chipotle Mexican Grill. Guests can watch their order being made at an observation window built into the building. Dine-in and pick-up are also available inside the restaurant, and it has outdoor seating.

To learn more about this and other prototypes in the works from other restaurant companies, listen to me explain it all.

Plus, catch up on all the top news of the day with our daily news recap at the beginning of each episode.

Be sure to subscribe to First Bite wherever you get your podcasts or on Spotify, or Apple Podcasts.

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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