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My Fit Foods, Veggie Grill, Protein Bar and Snap Kitchen are among the better-for-you restaurant brands that have received investments this year.
Private-equity firms are increasing the pace of investments in better-for-you foodservice concepts from a lope to a full-on canter.
Fueled by growing consumer interest in eating more healthfully and evidence that those good intentions are translating to sales, private-equity players are racing to add good-for-you concepts to their portfolios, expecting a healthy payoff in unit development and sales.
So far in 2013, San Francisco-based TSG Consumer Partners LLC has invested in Houston-based takeaway concept My Fit Foods; Los Angeles-based Brentwood Associates placed another $20 million in Santa Monica, Calif.-based Veggie Grill, in which it first took a stake in 2011; and Greenwich, Conn.-based Catterton Partners invested in both Chicag...
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