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Sweetgreen receives $200M investmentSweetgreen receives $200M investment

Latest round of funding pushes brand’s valuation past $1B

Ron Ruggless, Senior Editor

November 14, 2018

1 Min Read
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Fidelity Investments has made a $200 million investment in Sweetgreen, bringing the fast-casual salad chain’s total equity raised over the past five years to $365 million, the company said Tuesday.

The Fidelity funding round values the 90-unit Los Angeles-based brand at more than $1 billion, the company said.

“As a company we are focused on democratizing real food,” said Jonathan Neman, co-founder and CEO of Sweetgreen, in a statement. “Our vision is to evolve from a restaurant company to a food platform that builds healthier communities around the world.”

The company said the latest Series H funding round will go toward expanding Sweetgreen’s digital platform, layering blockchain digital ledger technology on its supply chain, adding restaurant units and markets and investing in other areas.

Sweetgreen has received a number of rounds of funding since Revolution Growth, a venture capital firm founded by AOL co-founder Steve Case, made an initial $22 million investment in December 2013.

The company’s second funding round, in November 2014, drew an investment of $18.5 million, also led by Revolution Growth, that included notable restaurateurs Danny Meyer, CEO of Union Square Hospitality Group and creator of Shake Shack, as well as chef-restaurateur Daniel Boulud.

Sweetgreen moved its headquarters from Washington, where it was founded in 2007, to Los Angeles in 2016.

Sweetgreen was a Nation’s Restaurant News Breakout Brand in 2014.

The company said the most recent investment would also go toward developing Outpost, the brand’s platform for free food delivery to offices and expanding the company’s “Sweetgreen in the Schools” program, which is aimed at food education and school cafeterias.

JPMorgan acted as sole placement agent for the Fidelity Investments funding round.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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