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Veggie Grill debuts prototype in ChicagoVeggie Grill debuts prototype in Chicago

Plant-based fast-casual brand opens 4th Windy City store

Ron Ruggless, Senior Editor

November 8, 2019

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Veggie Grill

Veggie Grill this week opened a new prototype store in Chicago, featuring a farmhouse-inspired design, the company said

The restaurant is the Culver City, Calif.-based fast-casual brand’s fourth restaurant in Chicago and is located in the West Loop at 911 W. Randolph St.

The company said the design, largely in shades of white, is a new store prototype. It covers 2,500 square feet and has 58 seats.

“We look forward to expanding in the Chicago community with our new West Loop location, especially given the prominent culinary landscape we join on Randolph Street,” said Steve Heeley, Veggie Grill CEO, in a statement. “Our team is dedicated to supporting the growing mindful eating movement by inviting all to explore the plant-based movement through our delicious food.”

Veggie Grill’s menu is plant-based, featuring burgers, sandwiches, tacos, burritos, bowls, salads, desserts and a rotating selection of seasonal dishes. Veggie Grill was among the first multi-unit restaurants to offer the plant-based Beyond Meat products found in such menu items as the Beyond Crispy Tacos and the Beyond Patty Melt.

The Chicago West Loop restaurant marks the brand’s 36th location since opening in California in 2006. It offers catering, delivery, online ordering for pickup through the Veggie Grill Rewards app and in-store kiosk ordering.

Related:Veggie Grill wins $22M in new funding round

The brand has restaurants in California, Illinois, Massachusetts, Oregon and Washington. It has plans to open in New York City this fall.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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