Sponsored By

Wingstop digital sales continue to riseWingstop digital sales continue to rise

Fast-casual brand sees channel hit near 20%

Ron Ruggless, Senior Editor

March 4, 2017

3 Min Read
Nation's Restaurant News logo in a gray background | Nation's Restaurant News

Wingstop Inc. continues to see its digital sales rise, with the channel reaching 19.7 percent of total sales in the fourth quarter ended Dec. 31, executives said Thursday.

The Dallas-based fast-casual chicken wing brand, which opened its 1,000th restaurant in this year’s first quarter in Decatur, Ga., said digital sales were up from 17.7 percent in the third quarter and about 480 basis points higher than the same period a year ago.

Charlie Morrison, Wingstop CEO and president, said in an earnings call that 46 percent of the brand’s domestic restaurants had online sales mix in excess of 20 percent of total sales during the fourth quarter. That was up from 32 percent in the third quarter, 27 percent in the second quarter and 20 percent in th...

Create a free account or login

This content is available for registered users

Already Subscribed?

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

Subscribe Nation's Restaurant News Newsletters
Get the latest breaking news in the industry, analysis, research, recipes, consumer trends, the latest products and more.