Sponsored By

Wingstop signs development deal for EuropeWingstop signs development deal for Europe

Agreement with London-based Lemon Pepper calls for 100 restaurants

Ron Ruggless, Senior Editor

May 10, 2017

2 Min Read
Nation's Restaurant News logo in a gray background | Nation's Restaurant News

Wingstop Restaurants Inc. has signed a deal to develop franchised restaurants in Europe, the company said Wednesday.

The Dallas-based chicken wing concept said the development agreement with London-based Lemon Pepper Holdings Ltd. calls for 100 restaurants over 12 years. The first Wingstop is expected to open by year’s end, the company said.

Rita Sharma, founder and CEO of luxury travel company Bestattravel.co.uk, is backing the newly established Lemon Pepper Holdings.

“My family and I are very excited to bring Wingstop to the United Kingdom,” Sharma said in a statement. “Wingstop brings a new and exciting option to an underserved chicken category within the overall U.K. food sector.”

Sharma’s partners include Saul Lewin and Boris Kofman of V2 Leisure and Tom Grogan, co-founder of Lutti London, a privately owned real estate investment group. Wingstop said the Lemon Pepper founders and advisory council have experience in such brands as Shake Shack, Five Guys, Pret a Manger, Cote Brasserie and Jamie Oliver’s Italian.

Larry Kruguer, Wingstop’s president of international, added in a press release: “The European market represents a significant international growth opportunity for Wingstop.”

For the first quarter ended April 1, Wingstop had 1,031 restaurants, with 83 of those abroad in five countries, including Indonesia, Mexico, the Philippines, Singapore and the United Arab Emirates.

The company said Lemon Pepper will adapt Wingstop to the United Kingdom, “including a number of exciting architectural design adaptations that should have positive effects for the rest of Europe.”

Wingstop’s first-quarter net income rose 52.2 percent, to $6.5 million, or 22 cents per share, from $4.3 million, or 15 cents per share, the previous year. Total revenue increased 20.4 percent, to $26.6 million, from $22.1 million the previous year.

Domestic same-store sales declined 1.1 percent.

Of Wingstop’s 948 domestic restaurants, 927 are franchised and 21 are company-owned.

Contact Ron Ruggless at [email protected]
Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

Subscribe Nation's Restaurant News Newsletters
Get the latest breaking news in the industry, analysis, research, recipes, consumer trends, the latest products and more.