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This is part of Nation’s Restaurant News’ annual Second 100 report, a proprietary census ranking restaurant brands Nos. 101-200 by U.S. systemwide sales and other data. This special report focuses on a smaller, more growth-oriented universe than the Top 100 report.
July 29, 2014
Marco’s Pizza led the pizza segment in unit growth with 437 locations.
The chains represented in the Second 100 Pizza rankings had a solid Latest Year, with improved aggregate sales that showcased the group’s emerging status, as four of the segment’s six chains saw sales growth.
Still, these smaller pizza chains — with U.S. systemwide sales tallying between $144.9 million and $378 million — suffered a swing from positive average estimated sales per unit, or ESPU, growth a year earlier to an average decline of less than 1 percent in the Latest Year. The shift possibly reflected broader market share gains from dominant national pizza chains like Domino’s Pizza and Pizza Hut, as well as the emerging fast-casual players like Pie Five Pizza Co. and Uncle Maddio’s Pizza Joint.
In the Second 100, Toledo, Ohio-based...
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