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Applebee’s expands sizzling skillet lineApplebee’s expands sizzling skillet line

Ron Ruggless, Senior Editor

April 27, 2011

2 Min Read
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Ron Ruggless

Applebee's Neighborhood Grill & Bar has added two options to its selection of sizzling-skillet entrées, bringing the total to five.

The newest additions are Sizzling Smokehouse Chicken Stack and Sizzling Cajun Steak and Shrimp.

Bill Palmer, co-founder of Lenexa-Kan.-based Applebee’s, said the chain debuted sizzling fajita entrées in the 1980s.

“Back in the day, we would deliver sizzling meals to the table with fire hats and sirens going off, which created a lot of commotion and energy,” Palmer said. “Because of the presentation, when we sold one, we'd eventually sell 15 because everybody had to have one.”

Shannon Johnson, Applebee’s executive director for culinary innovation and development, added, “The DNA of Sizzling Entrées centers on aromas, as well as sights and sound which capture the imagination of our guests.”

Applebee’s two new Sizzling Entrées are:

- Sizzling Smokehouse Chicken Stack: a grilled chicken breast seasoned with barbecue spices and topped with shaved ham, applewood-smoked bacon and melted cheddar cheese. It is served atop two corn cakes with a barbecue demi-glaze and a cheesy corn side dish.

- Sizzling Cajun Steak and Shrimp: a 7-ounce sirloin grilled with blackened seasonings and served over sautéed onions and red peppers. It’s topped with blackened shrimp and traditional Cajun gumbo with okra and served with red beans and rice.

The Sizzling Entrees start at $8.99 and also include:

- Sizzling Asian Shrimp: blackened shrimp, rice, broccoli, red peppers, snap peas, water chestnuts, mushrooms, carrots and bok choy, drizzled with sweet and spicy sauce and topped with wonton strips and cilantro.

- Sizzling Steak and Cheese: a 9-ounce sirloin with sautéed onions, mushrooms and red and green peppers, topped with Italian cheeses and served with garlic mashed potatoes.

- Sizzling Chicken with Spicy Queso Blanco: a grilled chicken breast served over sautéed onions and red and green peppers with spicy queso blanco and cilantro. It’s served with fried red potatoes.

Applebee's, a division of Glendale, Calif.-based DineEquity Inc., has 2,000 stores worldwide.

Contact Ron Ruggless at [email protected].
 

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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