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East Coast Wings & Grill revamps menuEast Coast Wings & Grill revamps menu

Casual-dining wing specialist updates salad, burger, flatbread offerings

Bret Thorn, Senior Food Editor

November 1, 2017

3 Min Read
East Coast Wings & Grill
Tuna is served on tortilla triangles with guacamole, gochujang, balsamic reduction and accompanied by Asian slaw.East Coast Wings & Grill

East Coast Wings & Grill, a 37-unit casual-dining chain based in Winston-Salem, N.C., has launched a new menu as part of its “2.0 initiative,” according to a statement from CEO Sam Ballas.

“The menu enhancement was carefully created to fit with the new 2.0 design elements,” he said. “In addition to a modern, updated décor, we understand our guests are looking for something new and exciting to delight taste buds.”

Among the new items are two samplers. The ECW G Sampler features wings, jalapeño pimento cheese dip, naan chips, mozzarella sticks, pickle spears and pub pretzels with bourbon honey mustard and regular or spicy ranch dressing for $12.49.

Another sampler, the ECW Triple Dip, includes Buffalo chicken dip, jalapeño pimento cheese dip and spinach dip served with tortilla chips and naan chips for $10.99.

Three new salads also are on offer. The $11.99 Southwestern Chicken Salad is a spring mix, black bean corn salsa and avocado topped with grilled chicken and garnished with a cheese quesadilla. It’s served with lime honey mustard dressing.

The $12.99 Shanghai Salad is made with seasoned steak over spring mix topped with cucumbers and red peppers, all tossed in Asian dressing and garnished with Asian flavored kohlrabi.

The $13.99 Ahi Tuna Salad is made with seared ahi tuna over spring mix with spiral cut kohlrabi, cucumbers and avocado with cucumber wasabi dressing.

For $10.99, that same tuna is served on tortilla triangles with guacamole, gochujang, balsamic reduction and accompanied by Asian slaw.

Two new burgers also were added to the menu. Both are priced at $9.99. The Nacho Mama’s Burger is made with two seasoned quarter pound Angus beef patties topped with chipotle sour cream, banana peppers, tortilla chip pieces, nacho cheese, craft beer cheese, shredded lettuce and spiced guacamole on a lightly grilled bun.

The Pimento Burger is two beef patties, lettuce, tomato, mayonnaise, bacon and jalapeño pimento cheese spread on a lightly grilled bun.

The new $9.99 Street Tacos are made with pork belly topped with Korean barbecue sauce, shredded lettuce, pico de gallo, aged shredded cheddar and chipotle sour cream on soft warm flour tortillas.

The Barnyard is the chain’s new chicken sandwich, breaded, fried and topped with Applewood smoked bacon, Asiago cheese, garlic aïoli, romaine lettuce, tomato and guacamole on a Telera roll for $10.99.

The Kickin' Joe, $8.99, is the chain’s take on a Sloppy Joe, with ground beef, sautéed onions and peppers in East Coast Wings & Grill’s signature Kickin’ Joe sauce, served on an open-faced Telera roll in a skillet garnished with jalapeño peppers, Asiago cheese and a choice of ale-battered fries or sliced house-made potato chips.

East Coast Wings is offering three new crispy flatbreads.

The $9.99 Veggie Flatbread is spread with olive oil and garlic and then topped with mozzarella and Asiago cheese, black olives, fajita vegetables, mushrooms, spinach and diced tomatoes.

The $10.99 Mediterranean flatbread is topped with basil pesto, grilled chicken, black olives, feta and Asiago.

The Korean BBQ Flatbread, $11.99, is topped with Korean barbecue sauce, beef strips, mushrooms, onions, red peppers and green peppers, all covered in an Asiago-mozzarella blend.

Finally, the chain is adding two new “skillets.”

The Lobster Mac n Cheese Skillet, $11.99 is the chain’s signature mac & cheese with lobster meat, browned and served in a skillet.

For dessert, the Macadamia Nut Cookie Skillet, $6.99, is a macadamia nut cookie crust baked in a skillet and topped with balsamic infused strawberry ice cream.

Contact Bret Thorn at [email protected]

Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
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Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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