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Not Your Average Joe's introduces spring-summer menuNot Your Average Joe's introduces spring-summer menu

Dishes reflect seasonal trends, global influences, healthful options

Bret Thorn, Senior Food Editor

May 28, 2014

4 Min Read
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Not Your Average Joe’s, a 19-unit upscale-casual chain based in Middleboro, Mass., has revamped its menu with 14 new items that reflect the seasonality of spring and summer, embrace a wider array of global influences and target diners looking for more healthful options.

The items have gradually rolled out in recent weeks, and will be available through mid-October, when the fall-winter menu will debut.

Not Your Average Joe’s has 16 restaurants in Massachusetts and Rhode Island, and three in the Mid-Atlantic region. A new location in the Philadelphia area is scheduled to open in June.

Executive chef Jeff Tenner, who oversees Not Your Average Joe’s from-scratch kitchens, each of which also has its own chef, said he plans to introduce more regional items as the chain expands.

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“We’re looking at a little more regionalization as we evolve,” said Tenner, who is a veteran of regional chain restaurant operations.

Before joining Not Your Average Joe’s last August, he was corporate chef of Bertucci’s, a Massachusetts-based Italian casual-dining chain with about 95 locations. Before that, he was a chef at Whole Foods, and earlier was corporate chef of 35-unit Legal Sea Foods, based in Boston.

The new items on Tenner’s first revamped menu at Not Your Average Joe’s are:

Spicy Tuna Sushi Roll: Tempura-battered maki roll with harissa aïoli, teriyaki glaze and pickled ginger, served warm on the outside and cold on the inside, $8.99



Nacho Average Nachos: Crispy corn tortilla half-moons layered with chipotle braised chicken, melted pepper Jack cheese, cumin sour cream and avocado corn salsa, assembled to order, $8.99

Stuffed Quahogs: Large Rhode Island clams stuffed with spicy linguiça sausage, roasted onions and grilled corn, drizzled with Tabasco  aïoli, available only in Massachusetts and Rhode Island, $8.50

Heirloom Tomato and Goat Cheese Flatbread: Topped with basil pesto, micro arugula and mozzarella, $9.99

Fish Tacos: Sautéed or battered and fried fish in soft flour tortillas with red pepper escabèche and chipotle aïoli, served with fried plantains, $11.99

Ahi Tuna: Seared rare with black pepper and toasted sesame seeds, served with seaweed salad and a slaw of Napa cabbage, jícama and mango dressed in orange-sesame vinaigrette, $13.99

Steak Salad: Grilled hanger steak with an iceberg wedge topped with blue cheese, country bacon, red onions and grape tomatoes, with horseradish-mustard dressing, $13.99 at lunch, or for $19.99 a Steak Wedge, available at dinner

Nantucket Chopped Salad: Made with cranberries pickled in red wine vinegar, water, sugar and salt, as well as grilled chicken, blue cheese, bacon, grilled corn, chopped kale and romaine lettuce with a mustard barbecue vinaigrette, $11.99

Capellini Nuevo: Sautéed shrimp, grilled corn, cilantro and arugula with tomatillo chipotle sauce, cotija cheese and crispy zucchini fries, $16.99

Saffron Cod and Pan-Seared Crab Cake: Cod in chorizo-corn lobster broth over a pan-seared crab cake, topped with saffron aïoli, $21.99

Chicken Caprese: Chicken marinated in lemon and herbs, grilled and served with a salad of heirloom tomatoes, arugula, fresh mozzarella and shaved Romano cheese, with a light lemon vinaigrette, $14.99

Goat Cheese and Artichoke Cannelloni with Basil Chicken: Cannelloni stuffed with goat cheese, artichoke, potato, kale and pine nuts, served with grilled chicken breast, tomato basil coulis and chopped zucchini, squash and asparagus, $16.99, or a vegetarian version, $14.99

Herb-Crusted Haddock: Pan-seared and served with fries, coleslaw and tartar sauce, available only in Massachusetts and Rhode Island, $17.99

Pulled Pork Pretzel Bites: Pulled pork, housemade barbecue sauce, coleslaw and crispy onion strings, served over pretzel bread, available only in the Mid-Atlantic, $9.50.

Additionally, Tenner has created three items for the Philadelphia-area locations: local burrata with kale-pistachio pesto on focaccia, Kennett Square mushrooms with fontina cheese on thin-crust flatbread, and a cheesesteak spring roll with spicy Chinese mustard dipping sauce.

Contact Bret Thorn at [email protected].
Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
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Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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