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Pumpkin desserts in full swing on menusPumpkin desserts in full swing on menus

Pumpkin-flavored cookies, ice cream, and more pop up at restaurants

Bret Thorn, Senior Food Editor

October 2, 2013

4 Min Read
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Many dessert items have proclivity for one season or another: Chefs pair strawberry and rhubarb for spring desserts, peaches appear in the summer, and we see a few more chocolate desserts in the winter than the rest of the year. But autumn is virtually the only time for pumpkin.

Datassential, which monitors menu items, found that at major chain restaurants in 2012, 31 percent of all desserts and drinks with “pumpkin” in their name were added in September. Another 49 percent were added in October, underscoring the fact that pumpkin and the fall go together like Halloween and candy corn. Ten percent of the pumpkin items were added in November, and 9 percent were added in August, in anticipation of autumn.

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This year, Einstein Bros. Bagels and Noah’s New York Bagels have added a Pumpkin White Chocolate Chip Cookie, as well as Pumpkin Bagel Clusters, at their more than 800 units. Pumpkin Bagel Clusters are a pull-apart treat tossed in pumpkin syrup and cinnamon sugar streusel, drizzled with cream cheese icing. The bagel clusters are priced on average at $1.95.

Atlanta-based Great American Cookies, which has 325 locations, has introduced a Pumpkin Spice Cookie for the season, studded with bits of pumpkin and white chocolate chips and sprinkled with cinnamon sugar. The cookie, first introduced in October 2011, is available through October.

Stevi B’s Pizza, a 48-unit chain based in Atlanta, has also reprised a seasonal dessert. Pumpkin Pie Pizza, topped with warm pumpkin pie filling, a sweet crumb topping and icing, is available through the fall as part of its buffet line, which ranges in price from $5.99 to $6.99, depending on the location.

Frozen treat chains are also looking to lure customers with pumpkin-flavored items, even as temperatures dip. Baskin-Robbins, for example, is bringing back Pumpkin Pie Ice Cream for October at its 2,456 domestic locations.

Rita’s Italian Ice introduced a Pumpkin Cheesecake Cream Ice as a limited-time offer in September, which blended two existing flavors: pumpkin pie and cheesecake. Although the 600-unit chain didn’t report sales figures for the offer, a spokeswoman said it was selling “really well.”

Pumpkin Pie is also the Blizzard flavor of the month at 6,300-unit Dairy Queen.

Independent restaurants also are celebrating the fall with pumpkin treats. Christine Paciello, pastry chef of Jones, a Stephen Starr restaurant in Philadelphia, has introduced an array of pumpkin desserts for the season, including an individual-sized pumpkin cheesecake with a gingersnap cookie crust.

Paciello makes her own gingersnaps, grinds them, and adds sugar and butter to make a crust. She fills the crust with pumpkin purée seasoned with cinnamon, nutmeg, clove and ginger, mixed with eggs, vanilla, sugar and some flour, to absorb the purée’s moisture and help the cake set. She tops the cake with whipped cream, candied walnuts and caramel bourbon sauce.

“Pumpkin definitely has gotten more popular over the years,” Paciello said. “I think it’s just a welcome change from spring and summer.”

Paciello also offers pumpkin whoopie pies — two soft, spiced pumpkin cookies sandwiching a filling of cream cheese, butter, powdered sugar and vanilla — and a pumpkin bread pudding. The pudding combines equal amounts of brioche and pumpkin bread, broken into pieces and drenched in pumpkin custard, made with heavy cream, milk, eggs, pumpkin purée, vanilla, cinnamon, cloves, nutmeg and ginger. She serves it with a scoop of cinnamon ice cream.

For a pumpkin ginger crème caramel, Paciello cooks sugar until it caramelizes and pours it in the bottom of a ramekin. She steeps fresh ginger in cream and adds eggs and pumpkin purée spiced with cinnamon, cloves, ginger and nutmeg. She pours the mixture into the caramel-lined ramekins, bakes them, and lets them cool and set overnight

All of the desserts range from $7.50 to $9.

Lucero Martinez, the chef at Pampano in New York City, makes an upscale version of calabaza en tacha, a traditional Mexican dessert typically eaten on Nov. 1, the Day of the Dead holiday.

“It’s one of my favorites because it’s such an easy and traditional dessert,” she said.

She starts by making a syrup of Mexican brown sugar, called piloncillo, cooked in water and seasoned with orange zest and star anise. Next, she simmers chunks of pumpkin in the syrup for about an hour and 45 minutes, then strains them, puts the pumpkin pieces on a tray, drizzles them with the syrup, and caramelizes them in a broiler. She serves the dessert with crème fraîche gelato topped with a streusel of toasted pumpkin seeds, flour and sugar. The item is part of a $50, five-course tasting menu.

Contact Bret Thorn at [email protected].
Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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