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Rita’s, Baskin-Robbins add lighter dessertsRita’s, Baskin-Robbins add lighter desserts

The frozen-treat chains offer sugar-free and reduced-calorie ices, frozen yogurt and ice cream

Bret Thorn, Senior Food Editor

June 5, 2013

2 Min Read
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While indulgent comfort foods remain top sellers, restaurants — even those specializing in desserts — have seen more customers order better-for-you fare.

Lighter desserts are starting to gain traction, said president and chief executive Jonathan Fornaci of Rita’s Italian Ice, a chain that has moved to make more lighter fare available.

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Sugar Free Mango Peach is now one of the top five flavors at the 650-unit chain, which specializes in housemade ices and frozen custard. Sugar-free items have been an option for Rita’s franchisees for about five years, Fornaci said, but he now mandates that each unit always offer a sugar-free flavor.

The chain is also testing a light custard, with one-third the fat content of their regular custard, as well as a dairy-free gelato made with coconut milk, he added.

“All it has is coconut milk, fresh fruit, sugar and a little vanilla,” he said.

“We’re also launching a Greek frozen yogurt, which obviously has a lot less calories than custard,” he added. The yogurt has about 150 calories per serving.

Meanwhile, Baskin-Robbins is expanding its BRight Choices lineup this summer with new light ice creams, no-sugar-added desserts and frozen yogurt. The 7,000-unit chain first introduced BRight Choices in 2009.

The new flavors include:

• Toasted Marshmallow Chip: Marshmallow-flavored ice cream with a chocolate and marshmallow ribbon and chocolate chips. The item is part of the Premium Churned Light line, which has 50 percent less fat and 20 percent fewer calories than Baskin-Robbins’ regular ice cream.

• Pineapple Coconut: A no-sugar-added dessert of coconut-flavored ice cream with chunks of pineapple.

• Maui Brownie Madness: Chocolate frozen yogurt with chunks of brownie, macadamia nuts and chocolate fudge ribbons.

• Lemonade Iced Tea: A sorbet combining two summertime favorites.

• Watermelon Chip: A watermelon-flavored ice with chocolate “seeds.”

Contact Bret Thorn at [email protected].
Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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