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Rita’s Italian Ice to test name changeRita’s Italian Ice to test name change

Chain tests scooped custard in select markets

Bret Thorn, Senior Food Editor

August 8, 2017

1 Min Read
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Rita’s Italian Ice plans to open 10 restaurants under a new name this year and to introduce new scooped custard as well as waffles, cookies and brownies at those locations, the company said Monday.

It has also started testing the custard, with flavors like Birthday Cake Batter and Salted Caramel Crunch, and cookies at more than 40 of the chain’s more than 600 domestic units.

The Trevose, Pa.-based chain already offers Italian ice, soft serve frozen custard and frozen drinks.

The new restaurants will be called Rita’s Italian Ice & Creamery.

“Frozen custard has been at the core of our business since it was added to our menu more than 25 years ago,” chief marketing officer Phyllis Savar Levy said in a press release.

She said the rebranded stores would offer a rotating selection of 35 scooped flavors.

Among those flavors are Birthday Cake Batter and Salted Caramel Crunch.

The new restaurants also will be redesigned with a“fresh and contemporary look [that] will offer guests a fun and engaging atmosphere,” the company said.

“The new Creamery concept is an exciting step forward for Rita’s,” Levy said. “We’re focusing on what our guests know and love about us — deliciously unique products — and expanding upon it with Hand-Scooped Frozen Custard to ensure we have a ‘cool treat’ for every guest we serve. We’re looking forward to officially testing this new concept, but the initial feedback has been overwhelmingly positive and filled with thousands of huge custard-covered smiles.” 

Contact Bret Thorn at [email protected]

Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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