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True Food Kitchen menu revamp focuses on 'micro-seasonality'True Food Kitchen menu revamp focuses on 'micro-seasonality'

Shift could mean different menus at different locations

Bret Thorn, Senior Food Editor

August 9, 2016

3 Min Read
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True Food Kitchen, the health-oriented brainchild of restaurateur Sam Fox and healthful eating advocate Andrew Weil, is revamping its menu by offering more vegetarian items, reworking its burger and taking advantage of micro-seasonal ingredients.

“We wanted the seasons to be a little bit more dialed in,” said Fox Restaurant Concepts chief culinary officer Clint Woods. “There are so many great vegetables that have such a short season, whether it’s green garlic, or ramps, or some of the really great asparagus and artichokes. So we wanted to have a little bit of flexibility to change the menu more often.”

That could mean different menus in different locations in the future.

“When we’re getting great heirloom tomatoes in Arizona, we’re not necessarily to season yet in Denver or the East Coast,” Woods said. Going forward, the chain might introduce blackboards for writing down weekly seasonal specials, he noted.

But for now, the menus at all 12 locations of the Scottsdale, Ariz.-based chain are pretty similar, Woods said.

Keeping in mind that he would like to change the menus more often, and possibly even print them in each restaurant, Woods said the menu design has been streamlined to look more like a simple list, rather than being broken into different sections.

Each restaurant already has an executive chef, executive sous chef and around three other sous chefs, so the culinary talent is in place, Woods said.

New to the menu is a vegetable section, currently featuring items such as roasted toybox squash with burnt onion, lemon dill emulsion and toasted pine nut gremolata, priced at $7; heirloom tomato bruschetta with vegan almond “ricotta,” herbs and Arbequina olive oil, priced at $10; and grilled avocado with piquante pepper, edamame, organic corn, pepitas and goat cheese, priced at $8.

Also new to the menu is a line of four $14 vegetarian bowls — one with ancient grains, one with red chile noodles, one with quinoa and a fourth that is a Panang-style curry. Proteins such as tofu, chicken, steak, shrimp and steelhead can be added for an additional charge.

New salads include a $13 Summer Ingredient dish with asparagus, cauliflower, wax beans, broccolini, mint, manchego cheese and pistachios in a Sicilian vinaigrette (white balsamic, chili flakes, smoked paprika, garlic, oregano, parsley, mint, castelvetrano olives, part grapeseed and extra virgin olive oil).

True Food Kitchen's bison burger has been replaced with a new grass-fed beef burger sourced from Strauss American family farmers. The burger comes with mushrooms, caramelized onion, arugula, Parmesan cheese and mayonnaise on a flax-seed bun. It is priced at $16.

Additionally, True Food Kitchen’s turkey lasagna has been replaced by a Lasagna Bolognese with house-made chicken sausage, mushrooms, spinach, lemon ricotta and herbs between layers of gluten-free noodles. It is priced at $15.

Woods said the overall menu has been streamlined for ease of execution, with fewer but fresher ingredients. “Just buying great vegetables and going through them at the end of the day,” he said. “We don’t have anything in the walk-in at the end of the night.”

True Food Kitchen continues to draw inspiration from Andrew Weil’s nutrient-dense, anti-inflammatory diet.

Update: Aug. 11, 2016  This story has been updated with the ingredients of True Food Kitchen's Sicilian vinaigrette.

Contact Bret Thorn at [email protected]
Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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