Latest LTO includes bread, toppings that are new to the burger chain
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Wendy’s latest bread-driven limited-time offer is the Ciabatta Bacon Cheeseburger, which will roll out on Jan. 27 to all of the quick-service burger chain’s restaurants in the United States and Canada at a recommended price of $4.79.
The sandwich is made with a quarter-pound beef patty, aged Asiago cheese, thick-cut applewood smoked bacon and the chain’s nine-leaf spring mix, as well as two new components — rosemary garlic aïoli and oven-roasted tomatoes. Both of the new components are made off-site and shipped to Wendy’s more than 6,000 North American locations.
“This innovative sandwich reinforces Wendy’s commitment to differentiate itself from competitors with higher quality menu items to change what consumers should expect from QSR. The new Ciabatta Bacon Cheeseburger is another example of the consumer-driven brand transformation at Wendy’s,” according to a fact sheet about the new sandwich.
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The new LTO, which will be available until March, replaces the Bacon Portabella Melt on Brioche introduced in November, which replaced the Pretzel Bacon Cheeseburger, served on a pretzel bun, which was rolled out systemwide in July. That burger was joined in October by the Pretzel Pub Chicken sandwich.
The Pretzel Bacon Cheeseburger was $4.69, and the subsequent specialty sandwiches were offered for $4.79.
Although ciabatta is fairly unusual at quick-service restaurants, Wendy’s is not the first chain to use the bread, which has a thin, fairly hard crust and soft interior. Jack in the Box introduced a chicken sandwich on ciabatta as far back as 2007, and last September Long John Silver’s began serving its batter-dipped fish and chicken on a ciabatta roll.
Red Robin also used ciabatta on a premium hamburger last year. The Finest Smoke & Pepper Signature burger was the first in the casual-dining burger specialist’s new line of “Red Robin’s Finest” burgers. It’s made with black-peppered bacon, extra sharp Cheddar and a barbecue sauce developed by New York-based fine dining chef Laurent Tourondel. The burger is also flavored with alder wood smoked sea salt and is served with the chain’s unlimited “bottomless fries” for $13.49.
Contact Bret Thorn at [email protected].
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