The concept, traditionally located in suburban areas, is plotting its first urban restaurant for the Chicago market
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Mark Brandau
After building its system to eight suburban Illinois locations in five years, Meatheads Burgers & Fries is coming home to its Chicago headquarters, but don’t expect the concept to change for the big city.
The restaurant is scheduled to open in September in the Roscoe Village neighborhood, which exudes a residential feel similar to the markets where family-friendly Meatheads already does business, said cofounder and chief executive Tom Jednorowicz. As with its other locations, he added, Meatheads is placing its new unit in a shopping center next to a high-end grocery store and a large high school, Lane Tech College Prep, allowing it to execute its same strategy built upon operations, local-store marketing and a larger dinner bu...
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