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Nation’s Restaurant News commemorates its 50th anniversary this year with special retrospective features. Join the celebration on social media with the hashtag #NRN50Years.
Decades of restaurant marketing can mean changes big and small.
Nation's Restaurant News, which celebrates its 50th anniversary this year, is looking back at how brands have tackled various aspects of the restaurant business. KFC provides rich fodder for looking at marketing timelines.
With the reintroduction over the past year of its iconic Colonel, based on founder Harland Sanders, KFC has returned to its original messaging. The division of Louisville, Ky.-based Yum! Brands Inc. brought back the Colonel, and even provided a Snapchat lens that allowed fans to make themselves look like the iconic mascot.
KFC's tag line in the 1960s was "We fix Sunday dinner 7 days a week." Photo: KFC
“In recent years, we have worked hard to bring The Colonel back to front and center in our marketing,” said Kevin Hochman, KFC US chief m...
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