Nutrition is top of mind for industry
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By Lisa Jennings
As the anti-obesity battle heats up, restaurants are under increasing fire for the messages they direct at their youngest patrons.
Health advocates have long laid blame for the nation’s growing girth in part on the restaurant industry’s promotion of “junk foods” to children through cartoon icons such as Ronald McDonald and the toys found in kids’ meals. But their scrutiny is expanding to include a broader array of marketing efforts, ranging from social media to in-store materials that might influence those under the age of 18.
That attention — and the threat of regulatory intervention — is prompting action from the industry. In July McDonald’s USA announced plans to include more fruit and fewer fries in all Happy Meals ...
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