Chains experiment with photo sharingChains experiment with photo sharing

By Mark Brandau


Pictures used to be worth a thousand words, but now that they can be taken with camera phones and shared virally across multiple social media platforms, restaurants are finding they can be worth even more.


Taco Bell, Arby’s and Qdoba Mexican Grill are among the growing number of brands adding photo sharing to their arsenals of promotion strategies. By encouraging fans to make like Ansel Adams and share their photos via the likes of Instagram, Pinterest, Pongr or Flickr, operators are heightening fan engagement and reaping the benefits of word-of-mouth on steroids.


“We’re continuing to look at how our fans use and share digital photography and ways we can encourage and reward them for sharing their images of the brand,” sa...