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Chipotle refocuses message on food safetyChipotle refocuses message on food safety

New campaign aims to position chain as leader in foodborne illness prevention

Lisa Jennings, Executive Editor

September 21, 2016

3 Min Read
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Chipotle Mexican Grill Inc. launched a marketing effort Wednesday outlining the scope of its food-safety improvements, with the goal of convincing consumers the chain’s food is safe to eat.

In a video on the Denver-based chain’s website and in full-page ads in several newspapers, Chipotle founder, chairman and co-CEO Steve Ells described eight ways the chain has boosted food-safety protocols.

Our Food Safety Advancements from Chipotle Mexican Grill on Vimeo.

“In late 2015, I made a promise to all of our customers that we would become an industry leader in food safety,” Ells said in a statement. “In keeping with that promise, we’ve made advancements that have reinvented the way we manage our entire supply chain and care for our customers in ...

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About the Author

Lisa Jennings

Executive Editor, Nation's Restaurant News and Restaurant Hospitality

Lisa Jennings is executive editor of Nation’s Restaurant News and Restaurant Hospitality. She joined the NRN staff as West Coast editor in 2004 as a veteran journalist. Before joining NRN, she spent 11 years at The Commercial Appeal, the daily newspaper in Memphis, Tenn., most recently as editor of the Food and Health & Wellness sections. Prior experience includes staff reporting for the Washington Business Journal and United Press International.

Lisa’s areas of expertise include coverage of both large public restaurant chains and small independents, the regulatory and legal landscapes impacting the industry overall, as well as helping operators find solutions to run their business better.

Lisa Jennings’ experience:

Executive editor, NRN (March 2020 to present)

Executive editor, Restaurant Hospitality (January 2018 to present)

Senior editor, NRN (September 2004 to March 2020)

Reporter/editor, The Commercial Appeal (1990-2001)

Reporter, Washington Business Journal (1985-1987)

Contact Lisa Jennings at:

[email protected]

@livetodineout

https://www.linkedin.com/in/lisa-jennings-83202510/

 

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