DIY: Social Media that WorksDIY: Social Media that Works

David Flaherty is the marketing director for the Washington State Wine Commission. This article does not necessarily reflect the opinions of the editors or management of Nation's Restaurant News.

With today’s digital landscape, it’s become imperative that restaurant and bar owners put as much attention on their approach to social media as they do to the products they put on the plate. The real world has become intertwined with the online. While some restaurants employ social media experts, a wise operator can instead focus on a few simple, yet effective, strategies that cost next to nothing, yet create a valuable way connect with fans.  

I recently spoke with Chris Elford, who along with his wife, Anu, own two beloved bars in Seattle: Navy...