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Dunkin’ Donuts promotion aims to steal thunder from Starbucks loyalty shiftDunkin’ Donuts promotion aims to steal thunder from Starbucks loyalty shift

The coffee-and-doughnut chain rolls out mobile payment and new DD Perks promotion

Lisa Jennings, Executive Editor

April 11, 2016

3 Min Read
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On the eve of Starbucks’ planned rollout of its new loyalty program on Tuesday, arch rival Dunkin’ Donuts unveiled its new mobile app and a DD Perks Rewards promotion to help customers get a free drink faster.

Dunkin’ Donuts on Monday rolled out the latest version of its mobile app, which allows users to pay with a virtual DD Card using Apple Pay at participating locations, as well as earn loyalty offers and rewards and give gift cards. Customers need to present a barcode to be scanned in the Dunkin’ Donuts units, and they can manage and load their DD card from the app.

The new app is available for iOS devices, and will be available for Android smartphones beginning Tuesday.

Though earlier versions of the app have been downloaded more than ...

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About the Author

Lisa Jennings

Executive Editor, Nation's Restaurant News and Restaurant Hospitality

Lisa Jennings is executive editor of Nation’s Restaurant News and Restaurant Hospitality. She joined the NRN staff as West Coast editor in 2004 as a veteran journalist. Before joining NRN, she spent 11 years at The Commercial Appeal, the daily newspaper in Memphis, Tenn., most recently as editor of the Food and Health & Wellness sections. Prior experience includes staff reporting for the Washington Business Journal and United Press International.

Lisa’s areas of expertise include coverage of both large public restaurant chains and small independents, the regulatory and legal landscapes impacting the industry overall, as well as helping operators find solutions to run their business better.

Lisa Jennings’ experience:

Executive editor, NRN (March 2020 to present)

Executive editor, Restaurant Hospitality (January 2018 to present)

Senior editor, NRN (September 2004 to March 2020)

Reporter/editor, The Commercial Appeal (1990-2001)

Reporter, Washington Business Journal (1985-1987)

Contact Lisa Jennings at:

[email protected]

@livetodineout

https://www.linkedin.com/in/lisa-jennings-83202510/

 

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