Restaurants have seen social media evolve from push notifications and one-way branding efforts to tactical campaigns aimed at driving sales and collecting customer data. This week, NRN takes a special look at the next generation of social media. Learn about advanced mobile applications and what strategies work for major brands, and track The NRN Social 200.
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The quick assent of Pinterest, the weed-like growth of Vine and the flagging fortunes of Friendster all reflect the changeable nature of the social media universe.
What’s hot today may just as likely be gone — or at least out of favor — tomorrow, leaving restaurant social media managers with the daunting task of figuring out which platforms will reap the biggest rewards and, more importantly, where and how they should deploy precious resources.
Most managers agree that Facebook, Twitter and YouTube are the top trio when it comes to restaurant reach. But they also cover their bases on other platforms — think Pinterest, LinkedIn, Foursquare and Vine — depending on where their targeted audience tends to gather and which platforms perform well...
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