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Firehouse Subs names Doug Reifschneider VP of marketingFirehouse Subs names Doug Reifschneider VP of marketing

Ron Ruggless, Senior Editor

February 7, 2012

1 Min Read
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Ron Ruggless

Firehouse Subs has promoted Doug Reifschneider to the new position of vice president of marketing for the 488-unit chain.

Reifschneider had previously served as marketing director for the Jacksonville, Fla.-based Firehouse Subs since 2006.

Firehouse made several other promotions in the marketing group, including Kristen Majdanic to director of brand marketing, Brittany Johnson to regional marketing manager and Matt Olsen to digital marketing manager.

Reifschneider will oversee the Firehouse Subs system marketing funds, develop recommendations for marketing programs, supervise agency of record Zimmerman Advertising, lead a marketing team of five employees and analyze consumer behavior.

"Throughout their tenure at Firehouse Subs, they've helped the brand reach sales goals that have broken through company records and rocked our industry,” Don Fox, chief executive officer of Firehouse of America LLC, said of Reifschneider and Majdanics in a statement.

Editor's note: This story updates the titles of those promoted.

Contact Ron Ruggless at [email protected].
Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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