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Friendly's names Anthony Lavely EVP, chief marketing officerFriendly's names Anthony Lavely EVP, chief marketing officer

Bret Thorn, Senior Food Editor

May 2, 2012

2 Min Read
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Bret Thorn

Friendly’s Ice Cream LLC has appointed Anthony Lavely as its executive vice president and chief marketing officer, filling the last of the executive positions vacated in February with the departure of the chain’s chief executive and chief marketing officers.

Lavely was CMO of Church’s Chicken from 2009 to 2011, and before that he was senior vice president for marketing and franchise development for Ruth’s Chris Steak House. He also has held management positions at Domino’s Pizza, Long John Silver’s, Burger King and Sara Lee.

In his new role at Friendly’s, Lavely is responsible for all marketing, as well as public relations and product development, the company said in a release. The company also said that Lavely has worked as a consultant to Friendly’s and other foodservice companies over the past year.

Lavely’s appointment comes on the heels of Friendly’s hiring former Panera chief operating officer John Maguire as its chief executive last month, following the departure of former CEO Harsha Agadi, who saw the chain through its Chapter 11 bankruptcy in late 2011 and early 2012. Friendly’s CMO Andrea McKenna stepped down at the same time.

RELATED:
• Panera COO John Maguire leaves to head Friendly's as CEO
• Friendly’s names Richard Del Valle VP restaurant operations support

"We are excited to have Tony join Friendly's. He brings years of experience, a deep knowledge of the restaurant industry, as well as strong familiarity with the Friendly's brand," Friendly’s chief operating officer, Jim Parrish, said in a statement. "Tony has also worked closely with franchisees and will bring additional support to that important aspect of our business," he added.

"My professional enthusiasm in joining Friendly's is only enhanced by vivid childhood memories of Friendly's while growing up in New England," said Lavely, who attended high school in Newton, Mass. "I'm especially eager to work with franchisees who have expanded this iconic brand to other regions."

Friendly’s Ice Cream is based in Wilbraham, Mass., and has about 385 restaurants.

Contact Bret Thorn at [email protected].
Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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