Brands pop the questions that get consumers talking back
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Mark Brandau
Customer engagement matters to restaurant marketers looking to maximize their return on investment for social media, and new research from software and consulting provider Expion shows that restaurants connect with fans on Facebook best when they talk less about themselves and ask more about their guests.
Just as a simple question — “Will you marry me?” — can lead to another kind of crucial engagement, questions and solicitations for opinion provoke far more interaction on Facebook than posts about the latest menu item or promotion, Expion found.
Several marketers said they value that back-and-forth with fans as a way to extend their brand experience outside of the restaurant and ensure customer loyalty.
“In this new digital ...
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