Menu mix data driven from an enterprise back office system will help marketing teams make sense of what menu items to promote and when and where to promote them. Sponsored by CrunchTime!
November 13, 2015
Sponsored Content
By Paul Molinari, CrunchTime!
Add smarts to your social media with inventory-driven promotions
Almost all restaurants today use social media websites like Facebook and Twitter for broad sales promotion. The challenge for marketing teams is creating promotional content on these sites that is timely, targeted and optimized for specific locations.
What if your marketing team had quick access to store-level inventory data? If they did, they could easily create targeted promotions with each store location’s best interests in mind.
Between POS sales data and operations-level inventory data, restaurant marketers with access to an integrated back office system have business insights rarely seen in any industry. Now, with business intelligence s...
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