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KFC taps comedian Rob Riggle as new ColonelKFC taps comedian Rob Riggle as new Colonel

Meet the latest iteration of the iconic mascot

Bret Thorn, Senior Food Editor

September 8, 2016

1 Min Read
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Comedian Rob Riggle is the latest actor to play KFC’s Colonel Sanders.

For football season, the ex-Marine and former “The Daily Show” regular is starring in a series of sports-themed commercials centered on the fictional Kentucky Buckets, the first professional football team from the Bluegrass State.

Riggle appears in four videos.

KFC has also set up a Tumblr page featuring Buckets memorabilia, including a picture of a 1970s-era, hand-held electronic football game; a vintage trading card; and a diagram dated from 1962 of a football spring loaded with KFC’s new $20 Fill Up bucket.

Riggle is the latest in a line of seasonal colonels that KFC has introduced since the Yum! Brands Inc. subsidiary brought back the iconic mascot in May 2015, 35 years after the death of founder Colonel Harland Sanders, with former “Saturday Night Live” comedian Darrell Hammond. He was followed by another SNL alum, Norm Macdonald, in August 2015 for a video series of autumnal “Fryerside Chats.”

Stand-up comedian Jim Gaffigan next filled the Colonel’s shoes for a 30-second football spot for the 2016 Super Bowl.

Then, for the summer, famously tan actor George Hamilton played the “extra-crispy colonel.” Promotions during that period included an actual fried-chicken scented extra crispy sunscreen.

Contact Bret Thorn at [email protected]
Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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