Back-to-school promotion targets brand’s young audience
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High school and college students can get free drinks with their purchases during Chipotle's back-to-school promotion. Photo: Chipotle
High school and college students heading back to school can get a free fountain soft drink or iced tea with purchase of an entrée at Chipotle Mexican Grill and kids can eat free on Sundays during September, the company said Monday.
The promotions are the latest in a series of freebies, buy-one, get-one, and discounted offers from the Denver-based chain, which has been struggling to regain traffic after a series of foodborne illness outbreaks last year.
Students must have a valid school ID to earn their free drink, the company said. The transactions still count toward the Chiptopia loyalty program, which rewards guests for paid visits of at least $6.
“It can be tough when the end of the summer collides with the reality of heading back to school,” said Chris Arnold, Chipotle’s communications director, in a statement. “Were filling – and refilling – students’ cups at all Chipotle locations to celebrate the beginning of the new academic year.”
The free drinks are limited to one per person per visit and only valid with in-store orders. Bottled drinks like Izze and Nantucket are excluded, Chipotle said.
On Sundays during the month, customers will receive a free kid’s meal with the purchase of an entrée. Kids will also get a book, “Dragons Love Tacos,” written by Adam Rubin and illustrated by Daniel Salmieri, along with a limited-edition in-store activity sheet.
Update: Aug. 30, 2016 This story has been updated with new information from Chipotle about its promotions.
Contact Lisa Jennings at [email protected]
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