Like Col. Sanders, KFC’s GPS cassette does things the hard wayLike Col. Sanders, KFC’s GPS cassette does things the hard way

You can now get driving directions from Colonel Sanders, provided you’re traveling from Louisville to Georgia and happen to own a piece of electronics people stopped using regularly in about 1995 

It’s the latest, off-the-wall marketing campaign from KFC, called GPS Cassette. The Louisville, Ky.-based chain has hired a pair of social media influencers to drive across the south, with the company’s famous founder giving them directions over a bright red cassette tape.

Though some customers may not quite get it at first, that doesn’t worry anyone at KFC.

“That’s what we intended it for,” said Steve Kelly, the director of media and digital for KFC U.S.

KFC has thrived in the past three years with a series of strange marketing ideas — from using ...