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Darden cuts buy-one-take-one offer this year as it reduces promotions
Olive Garden’s popular buy-one-take-one offer won’t happen this year as the brand trims its promotional calendar, executives at parent Darden Restaurants Inc. said on Thursday.
The Orlando, Fla.-based casual-dining operator has reduced Olive Garden’s calendar from nine to six promotions this year, Darden CEO Gene Lee said in a third-quarter earnings call with analysts.
“We’re confident we’ve got a good promotion for the back half of the fourth quarter, and we think we’ve got the right media plan,” Lee said.
The buy-one-take-one promotion, in which a prepared meal is sent home with customers when they order pasta dishes, has been a “very, very profitable platform” that has traditionally been scheduled in the fourth quarter to drive traffic, ...
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