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Dallas Fish Market finds success in menu based on the tiny icons
Dallas Fish Market, a 10-year-old restaurant fixture in downtown Dallas, is nothing but smiley faces after the success of its first emoji dinner this summer.
The six-course, $65 dinner was a hit, especially among the diners accustomed to texting their culinary wishes and requests, said Nafees Alam, CEO of DRG Concepts, which owns Dallas Fish Market, as well as Dallas Chop House, Wild Salsa and Chop House Burger. The restaurant is already planning version 2.0 later this month.
“It sold out, so we had to ask people to buy seats at the next dinner,” Alam told Nation’s Restaurant News on Tuesday. Dallas Fish Market seats 144 customers, and 42 of those were devoted to the emoji dinner.
Dallas Fish Market CEO Nafees Alam
Emojis, tiny digital icons used to express ideas or emotion...
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