Restaurants reach consumers through streaming mediaRestaurants reach consumers through streaming media

Netflix, Hulu, Pandora and Spotify have been great for consumers looking to customize their entertainment platforms — and bypass traditional commercials — and equally challenging for restaurant marketers looking to get their messages noticed in an increasingly fragmented media landscape.

But a growing number of brands, among them Noodles & Company, White Castle, Pizza Hut and Domino’s Pizza, are meeting with success as they experiment with banner ads and short audio commercials on Pandora or partnerships with Xbox Live and MLB.tv.

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Dallas-based Pizza Hut introduced an ordering application in April that lets game...